Yesterday, Apple conducted a public conference call to report its quarterly earnings along with a wide variety of details regarding sales, revenues, profits, trends, and more. But some of the more interesting tidbits, which no one got to hear due to a temporary network outage, have been exclusively obtained by billpalmer.net:
10. In place of discontinued iMac, Apple Store now selling actual sunflowers.
9. Most common iPod engraving: "Don't steal me, I'm really a Dell DJ"
8. Plans were scrapped at the last minute for a new Apple "Store within a Store" inside Dunkin Donuts.
7. "iLife 98" bundle, consisting of Apple AudioCD Player and QuickTime Picture Viewer, not selling well at all.
6. Thirty-five percent of iPod minis sold were silver. Only seven were gold. No, not seven percent. Seven total.
5. At one point last week, the Lakers tried to trade Shaquille O'Neal to Apple in exchange for an iPod mini.
4. The majority of the $60 million worth of revenue from unspecified "other music products" was actually from the sale of harmonicas.
3. No one at Apple knows what the heck Office Depot is thinking by selling Macs, either.
2. At one point last week, Microsoft tried to trade Steve Ballmer to Apple in exchange for a copy of iLife 98.
and the biggest hidden detail in Apple's earnings report...
1. Apple confirmed that the increased sales of iBooks (up 26%), PowerMacs (up 30%), and PowerBooks (up 37%) are clear signs that the Mac platform is, in fact, doomed.
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