Tuesday, November 15, 2005
The Mac marketshare party, a year and a half later
Thank you, MacMove, for the shout-out. It's funny to see your own words quoted by someone else a year and a half later, and to go back and read it yourself, barely having remembered even reading it. I guess the cool part is that, depending on whose really bad math you believe in the mainstream press lately, there were somewhere roughly about a million Switchers in 2005. If you want to further murder the math, you can extrapolate that there have been maybe another million switchers in each of the previous three years since the Switch campaign began, and so you're looking at somewhere around four million switchers.
Even if you (wrongly) assume that all four million of them switched due to the iPod, it brings up an interesting point. You figure there are at least twenty-five million Windows-using iPod users out there, and if you slap all this incredibly bad math together, there are still twenty-one million iPod users out there who have yet to switch to the Mac. You have to figure each and every one of them is a candidate the next time they decide to buy a new computer. In other words, even through alll this bad math, you should be able to see pretty clearly that this party's just getting started.
The kicker is that the Mac's marketshare numbers are already all happy-looking, with Mac sales growing at 35 to 40 percent per year, roughly three times that of the rest of the personal computer industry. Imagine what these numbers are going to look like once the party really does get started. I know, I've been saying that the party is just getting started for a couple of years now, and it seems like we're always just another mountaintop away from the promised land of Macintosh ubiquity, never quite getting there. But come on, most of you never would have believed that we'd have gotten to a point where the Mac is growing three times as fast as the PC, this quickly if at all.
Progress abounds. And this is going to be a fun holiday season if you're a Mac fan, iPod fan, or both.
Thank you, MacMove, for the shout-out. It's funny to see your own words quoted by someone else a year and a half later, and to go back and read it yourself, barely having remembered even reading it. I guess the cool part is that, depending on whose really bad math you believe in the mainstream press lately, there were somewhere roughly about a million Switchers in 2005. If you want to further murder the math, you can extrapolate that there have been maybe another million switchers in each of the previous three years since the Switch campaign began, and so you're looking at somewhere around four million switchers.
Even if you (wrongly) assume that all four million of them switched due to the iPod, it brings up an interesting point. You figure there are at least twenty-five million Windows-using iPod users out there, and if you slap all this incredibly bad math together, there are still twenty-one million iPod users out there who have yet to switch to the Mac. You have to figure each and every one of them is a candidate the next time they decide to buy a new computer. In other words, even through alll this bad math, you should be able to see pretty clearly that this party's just getting started.
The kicker is that the Mac's marketshare numbers are already all happy-looking, with Mac sales growing at 35 to 40 percent per year, roughly three times that of the rest of the personal computer industry. Imagine what these numbers are going to look like once the party really does get started. I know, I've been saying that the party is just getting started for a couple of years now, and it seems like we're always just another mountaintop away from the promised land of Macintosh ubiquity, never quite getting there. But come on, most of you never would have believed that we'd have gotten to a point where the Mac is growing three times as fast as the PC, this quickly if at all.
Progress abounds. And this is going to be a fun holiday season if you're a Mac fan, iPod fan, or both.
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