Sunday, June 26, 2005
Something doesn't add up with this July 7th thing
Anyone else see something not quite right with the above? Oh Lordy, where to even begin.
It's probably the worst-kept secret in the Apple universe that new products will be announced sooner than later, in no small part due to the fact that Steve Jobs himself has already shown off parts of the as-yet not officially announced iTunes 4.9. The impending major upgrade to iTunes lends itself to the idea that Fifth Generation iPods are on their way, especially considering that it's been just the right amount of time since the Fourth Generation models first showed their face. Couple that with the fact that the iBook is so ripe for an upgrade that it's got this faint strawberry smell no one wants to talk about, and the fact that the iBook can't really be updated without the PowerBook being updated along with it, and you're potentially looking at a whole slew of product announcements, some bigger than others, that could come crashing through the deafening silence that we've been staring in the face since the Intel-Mac bombshell dropped.
So the buzz that Apple is sending out invitations to members of the media for an upcoming event more or less makes sense. Steve used his entire previous built-in grand stage just for the Intel thing, and he doesn't have another such stage waiting for him for awhile, so it only makes sense that he's holding his own event for this next round of announcements. And for what it's worth, July 7th sounds about right. It's just far enough removed from WWDC that his announcements won't quite be a full one hundred percent in the shadow of the Intel thing.
But what we've got, apparently, is a French-based Mac-related website claiming that it and other French publications have been invited by Apple to an event that might be taking place on July 7th, but might also be taking place sometime between now and then. Apparently, the invitees who get to attend are the ones who successfully guess which day it's actually being held on. Furthermore, no one is allowed to know where the event is going to take place. I suppose they have to guess the location as well. It almost sounds like one of those kooky radio contests in which the rules are so convoluted that no one can win by design except for the DJ's brother, who just happened to guess the correct date, time, and venue with no help from his family connections.
And to top it all off, although there is no indication that the event is being held in Europe (and why would it be?), it would appear that the only media folks being invited are those in France.
Are you still following all this? Good, then you can clue me in, because I got lost somewhere in the last paragraph.
If nothing else, the fact that this ridiculous scattershot nonsense passes for Apple rumors these days, only serves to demonstrate just what an effective job Apple has done of (mostly) silencing those sites that try to make a living by giving away Apple's trade secrets to anyone who cares to spend the time reading them. Good for Apple. But I guess it means that going forward, our total collective knowledge of what's coming from Apple boils down to some French journalists trying to show up for an Apple product announcement on a random day at an undisclosed location.
Hey, whatever works.
I guess it's time for MacMischief to return from hiatus, as the circus is officially back in town. Just don't ask anyone how many rings it has or where it's being held.
Hello French publication,
You and a number of other French publications (but no American publications) are cordially invited to an upcoming Apple event, which will take place on or before July 7th at an undisclosed location. See you there, and be sure to be on time!
Thanks,
Apple
Anyone else see something not quite right with the above? Oh Lordy, where to even begin.
It's probably the worst-kept secret in the Apple universe that new products will be announced sooner than later, in no small part due to the fact that Steve Jobs himself has already shown off parts of the as-yet not officially announced iTunes 4.9. The impending major upgrade to iTunes lends itself to the idea that Fifth Generation iPods are on their way, especially considering that it's been just the right amount of time since the Fourth Generation models first showed their face. Couple that with the fact that the iBook is so ripe for an upgrade that it's got this faint strawberry smell no one wants to talk about, and the fact that the iBook can't really be updated without the PowerBook being updated along with it, and you're potentially looking at a whole slew of product announcements, some bigger than others, that could come crashing through the deafening silence that we've been staring in the face since the Intel-Mac bombshell dropped.
So the buzz that Apple is sending out invitations to members of the media for an upcoming event more or less makes sense. Steve used his entire previous built-in grand stage just for the Intel thing, and he doesn't have another such stage waiting for him for awhile, so it only makes sense that he's holding his own event for this next round of announcements. And for what it's worth, July 7th sounds about right. It's just far enough removed from WWDC that his announcements won't quite be a full one hundred percent in the shadow of the Intel thing.
But what we've got, apparently, is a French-based Mac-related website claiming that it and other French publications have been invited by Apple to an event that might be taking place on July 7th, but might also be taking place sometime between now and then. Apparently, the invitees who get to attend are the ones who successfully guess which day it's actually being held on. Furthermore, no one is allowed to know where the event is going to take place. I suppose they have to guess the location as well. It almost sounds like one of those kooky radio contests in which the rules are so convoluted that no one can win by design except for the DJ's brother, who just happened to guess the correct date, time, and venue with no help from his family connections.
And to top it all off, although there is no indication that the event is being held in Europe (and why would it be?), it would appear that the only media folks being invited are those in France.
Are you still following all this? Good, then you can clue me in, because I got lost somewhere in the last paragraph.
If nothing else, the fact that this ridiculous scattershot nonsense passes for Apple rumors these days, only serves to demonstrate just what an effective job Apple has done of (mostly) silencing those sites that try to make a living by giving away Apple's trade secrets to anyone who cares to spend the time reading them. Good for Apple. But I guess it means that going forward, our total collective knowledge of what's coming from Apple boils down to some French journalists trying to show up for an Apple product announcement on a random day at an undisclosed location.
Hey, whatever works.
I guess it's time for MacMischief to return from hiatus, as the circus is officially back in town. Just don't ask anyone how many rings it has or where it's being held.
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