Monday, January 10, 2005
Quiet before the storm
Gee, is Steve Jobs really giving a MacWorld Expo Keynote seventeen hours from now? Because it sure doesn't feel like it. Not at the moment anyway. I mean, we had all this build-up the past week, all the debate, all the controversy, rumors, predictions, lawsuits...but now it's just quiet. A glance around the Mac Web reveals no new hints of what's coming tomorrow other than, rather fittingly, the phrase "Life is random" on a prematurely exposed Expo banner. Oh, the usual uninteresting third-party pre-Expo press releases have surfaced, but even they seem a little tamer than usual this year. This evening appears to be the calm before the storm.
In fact, with the exception of a rather bizarre email exchange with someone claiming to be an Apple employee, my inbox has slowed to the point that I can actaully keep up with reading (if not necessarily responding to) my incoming email in real time, for the first time in what seems like ages. Kinda nice, actually. But the thing is, even with all the predictions and "confirmed" this and "assured" that, I really don't think anyone quite knows what's coming tomorrow. I mean, I have a pretty good idea of what won't happen, but beyond that...well, let's just say that if the Keynote were actually being broadcast live tomorrow, I wouldn't be taking any bathroom breaks.
And on that last note, there's got to be a certain tinge of irony over the fact that those of us who make a habit of following Apple's every move so closely are going to spend tomorrow getting our Apple news from mainstream news sources, just like everyone else in the world. I suppose it would be quite a bit of a different story if I were in California right now instead of Florida. I had actually considered flying out to San Francisco this year, until I got word that a miniature version of MacWorld Expo would be taking place in my own back yard just two months from now. If I'd known that the Keynote wasn't going to be broadcast, maybe I'd have done things differently. But in any case, it's too late for that at this point. Only thing to do now is sit back and see where tomorrow takes us. If news comes out in a timely manner, then you'd better believe we'll be letting you know about it in real time.
And if not, then we'll all just have fun tmorrow afternoon watching some major media outlet get the story entirely wrong, and then tuning into the Keynote for ourselves on a mere nine-hour delay. There have been many theories floating out there as to why Apple would delay the Keynote for a full nine hours (as opposed to the usual two or three), but none of them make sense. It's almost as if Apple wants us to hear about tomorrow's announcements through the filter of the mainstream press.
Or, perhaps more accurately, Apple wants the mainstream press to report on it before the Mac Web does. Come to think of it, Apple hasn't gone that route since October of 2001, when the company unveiled a strange new device called the iPod.
Anybody know what ever came of it?
Gee, is Steve Jobs really giving a MacWorld Expo Keynote seventeen hours from now? Because it sure doesn't feel like it. Not at the moment anyway. I mean, we had all this build-up the past week, all the debate, all the controversy, rumors, predictions, lawsuits...but now it's just quiet. A glance around the Mac Web reveals no new hints of what's coming tomorrow other than, rather fittingly, the phrase "Life is random" on a prematurely exposed Expo banner. Oh, the usual uninteresting third-party pre-Expo press releases have surfaced, but even they seem a little tamer than usual this year. This evening appears to be the calm before the storm.
In fact, with the exception of a rather bizarre email exchange with someone claiming to be an Apple employee, my inbox has slowed to the point that I can actaully keep up with reading (if not necessarily responding to) my incoming email in real time, for the first time in what seems like ages. Kinda nice, actually. But the thing is, even with all the predictions and "confirmed" this and "assured" that, I really don't think anyone quite knows what's coming tomorrow. I mean, I have a pretty good idea of what won't happen, but beyond that...well, let's just say that if the Keynote were actually being broadcast live tomorrow, I wouldn't be taking any bathroom breaks.
And on that last note, there's got to be a certain tinge of irony over the fact that those of us who make a habit of following Apple's every move so closely are going to spend tomorrow getting our Apple news from mainstream news sources, just like everyone else in the world. I suppose it would be quite a bit of a different story if I were in California right now instead of Florida. I had actually considered flying out to San Francisco this year, until I got word that a miniature version of MacWorld Expo would be taking place in my own back yard just two months from now. If I'd known that the Keynote wasn't going to be broadcast, maybe I'd have done things differently. But in any case, it's too late for that at this point. Only thing to do now is sit back and see where tomorrow takes us. If news comes out in a timely manner, then you'd better believe we'll be letting you know about it in real time.
And if not, then we'll all just have fun tmorrow afternoon watching some major media outlet get the story entirely wrong, and then tuning into the Keynote for ourselves on a mere nine-hour delay. There have been many theories floating out there as to why Apple would delay the Keynote for a full nine hours (as opposed to the usual two or three), but none of them make sense. It's almost as if Apple wants us to hear about tomorrow's announcements through the filter of the mainstream press.
Or, perhaps more accurately, Apple wants the mainstream press to report on it before the Mac Web does. Come to think of it, Apple hasn't gone that route since October of 2001, when the company unveiled a strange new device called the iPod.
Anybody know what ever came of it?
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