Wednesday, January 12, 2005
Mac sales kicked butt this quarter
Apple released its financials quarterly financials today, and while you can find the full details here, the only stat you really need to know is that Macintosh unit sales were 26 percent greater in the 2004 holiday quarter than they were in the 2003 holiday quarter. That's nothing to do with the iPod, nothing to do with iTunes. It doesn't even count revenue from the sales of iPod socks.
In other words, Mac sales simply kicked butt this past quarter. There's no other way to say it. That's a larger percent increase than overall personal computer sales, meaning that Mac marketshare increased. It also means that we're now seeing hard numerical evidence that the Switch campaign really did work, to go along with the metric tons of anecdotal evidence that we've seen regarding Switchers over the past couple of years.
So much for the notion that the Mac had to be "saved" by the headless iMac.
Last week I said that 2005 would be the Year of the Macintosh as long as Apple didn't do something stupid to screw it up. Well, the company has certainly done something stupid; have they screwed it up?
I sure hope not.
Apple released its financials quarterly financials today, and while you can find the full details here, the only stat you really need to know is that Macintosh unit sales were 26 percent greater in the 2004 holiday quarter than they were in the 2003 holiday quarter. That's nothing to do with the iPod, nothing to do with iTunes. It doesn't even count revenue from the sales of iPod socks.
In other words, Mac sales simply kicked butt this past quarter. There's no other way to say it. That's a larger percent increase than overall personal computer sales, meaning that Mac marketshare increased. It also means that we're now seeing hard numerical evidence that the Switch campaign really did work, to go along with the metric tons of anecdotal evidence that we've seen regarding Switchers over the past couple of years.
So much for the notion that the Mac had to be "saved" by the headless iMac.
Last week I said that 2005 would be the Year of the Macintosh as long as Apple didn't do something stupid to screw it up. Well, the company has certainly done something stupid; have they screwed it up?
I sure hope not.
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